Things To Consider For Effective Localization

Effective localization can give you a long-lasting and successful growth in other countries, than merely doing business there. Reputed localization services in India can help you in this regard. Nevertheless, it is good to know what works and what doesn’t. Here are some things to consider while localizing your brand for foreign nations.

1. Hire Locals: Any given culture is better understood by a local. So, hire local experts in the form of in-country partners, agencies, or staff from each of your target markets. This will ensure users with the most precise localized experience. This is probably the most important element of any localization strategy.

2. Be Memorable: When people in each target market hear your brand name they associate with different attributes. Right from the beginning you need to do a great job for creating a strong image. Clear communication and definition of your brand in terms of its personality, style, and colors will bring your business first to the minds of potential customers when they have to decide between you and your competitors.

3. Concentrate on Localization than mere Translation:

Work to adapt your business to the culture of each of your individual target markets. “Each city is unique in its transportation pain points, its density, its transportation alternatives, regulation, even its transportation culture” said Travis Kalanick, the founder of Uber. The knowledge of the local market is vital for any business. This has to be incorporated into your localization strategy.

4. Stand Out From the Competition

Saturation of local markets with competitors is in fact a sign of a healthy market, and therefore should not hinder your progress. Add features that your competitors lack. Including value-added services, adding extra are some ways to set you apart from your competitors and to win the competition.

Conclusion: There are a lot of things that go into effective localization. Reputed localization services in India can help you with localization. So, get in touch with one of those!

Different Types Of Transcription Services Available

Transcription is the conversion of video or audio files into a written format. There are three different types of transcription provided by transcription services in India. Based on your need of how you will be using the transcribed file, you can choose one from these.

Verbatim Transcription

The verbatim transcription is the most difficult, time-consuming and complicated type of transcription. It involves the transcription of every word spoken, very emotion expressed, every laugh, every mumbled word (even if it is not correct grammatically), and every background noise in a time-coded written format. The written format thus produced is an exact replica of the video or audio file. This is the most expensive form of transcription as the transcriber has to pay close attention to all the sound details recorded in the video or audio file. The verbatim transcription is often utilized for legal proceedings, commercials, videos, films, etc.

Edited Transcription

In this type of transcription, certain sections of the video or audio file is omitted, while keeping intact the meaning of the entire recording. The edited transcription is another costly type of transcription as the transcriber has to identify what in the video or audio file is important and what is not. He or she has to understand the purpose and meaning of the recording to de-clutter it, while still preserving its integrity. This kind of transcription is utilized for conferences, classes, speeches, seminars, etc.

Intelligent Transcription

This transcription eliminates half-sentences, mumbled words, emotions, etc in the written format. Thus the transcribed content is straightforward and reads intelligently. Due to its intelligent nature, this type of transcription is expensive. Highly experienced, trained and qualified transcribers are employed for intelligent transcription as more work is needed for the editing phase than the transcription itself.

Transcriptionservices in India provide all the three types of transcription. Each of the three transcription types has their own merits and demerits. It is therefore important to evaluate your needs to determine the type of transcription you require. The determination will in turn affect the turn-around-time and cost of the transcription project.