Localization
is not a new concept at all. For selling a product or service to a
different regional market, businesses adapt their message to suit
their audience so as to achieve acceptance and better results. This
came under product marketing or global marketing earlier. Though now
it has evolved into a separate unit called localization now, the
concept is still the same. Listed here below are the ways by which
localization can help your business.
1.
Increasing your market share
Selling
and buying on the international level no more rests in the sole hands
of the multinational super giants. By owning a website, you gain
access to global markets. But, just by presenting your product or
service in English, ignoring the specific needs and wants of your
prospective overseas customers, you cannot find profit. Localization services in India help you adapt your product as per the needs of
the people of the particular locality. Sometimes, the need may be
presenting your offer in the language of the area. This helps reach
the wide potential market which is willing to buy your product or
service.
2.
Competitive advantage
Studies
show that 75% of the global consumers opt to purchase from websites
which have content in their own language. Even if they know good
English, reading content in their mother tongue; viewing familiar
images; and reading messages that suit them, their beliefs, and their
nation generates their trust. This makes them make purchasing
decisions. So, localization services can provide you with a
competitive advantage.
3.
Improves ranking
Localizing
your site or mobile app does more than just helping you deliver the
apt message to the apt audience. It optimizes your site’s content
for search engine giants. Localization by taking into consideration
key factors like culturally appropriate images, international site
speeds, and keywords which are locally searched for, will increase
your ranking. This will increase your conversion rate, sales and
profit.
4.
Prevent cultural taboos
When
it comes to localizing your mobile app or site, you may make a
mistake. And of course, you won’t be the first one to do this. But,
some countries never forgive those. After committing a blunder in
certain parts of Asia or Middle East with a cultural taboo or wrong
message, you will never be presented with a second chance. Reputed
localization services in India research the language spoke by
your target market, their vocabulary, regional dialects, beliefs,
fears, hopes and national holidays. On this basis, they optimize your
mobile app or website.
5.
Global popularization of your brand
“If
you talk to a man in a language he understands, that goes to his
head. If you talk to him in his language, that goes to his heart”
said Nelson Mandela. This is the power of one’s mother
tongue. Localization services in India help in popularizing
your brand. Customers should feel that you have spent sufficient time
to know their needs and wants, and have not just offered them with a
translation which is “one-size fits all” type. This will get your
brand into their hearts.
Thus,
localization has become an indispensable service to flourish your
business in today’s world.
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